Work
Career Highlights
​With over seven years of experience steering the development and execution of integrated marketing strategies, programs, and growth initiatives some of my career highlights include:
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Led team to develop and launch a marketing campaign for new crypto assets in app, recognized as brand’s best performing marketing assets and leading to campaign workflow being used in turn key playbook for future asset listings.
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Achieved 2020 Best Year on Record for Awesomeness IG increasing views by 146%, impressions by 106%, and new followers by 26%.
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Nominated for Emmy for “Creative Content Producer” of Light As A Feather XR Experience at Awesomeness/ViacomCBS.
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Led team to achieve first-ever Emmy nomination for “Best Interactive Media Experience” at Awesomeness/ViacomCBS.
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Directed content production for FB, IG, Snapchat, Twitter, and TikTok, achieving up to 6M impressions and 338K engagements.
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Produced 11,000+ pieces of social content, including pro-social BLM and 2020 elections coverage.
Favorites
Two of my favorite projects were both produced to promote the second season of Light as a Feather, a Hulu Original Series.
Light as a Feather Magic Leap Experience
Emmy Nominated for Outstanding Interactive Media for a Daytime Program.
Presentation of Light as a Feather to International Distributors
This piece was individually produced for and played on a custom-built 11K screen at the Viacom International Media Networks (VIMN) Showcase in Barcelona, Spain for ViacomCBS' CEO, Bob Bakish.
Additional Samples
Creative advertising and digital marketing content produced in promotion of Awesomeness' live-action studio titles and YouTube channel titles. As well as some pieces of immersive and creative content that I project managed while working at Sunnyboy Entertainment.